Why your CPD is not making you money
After spending years going through education and continually adding new qualifications and courses to my belt, I am often asked to describe the importance of continuing professional development and why I continue to do it.
Why is CPD important and why does it matter?
- You’ve finished your education. Check.
- You’ve gained the necessary work experience to get employment. Check.
- You’ve got your dream job. Job well done.
From this end, we can say we have achieved our goals and life is now great. Congratulate yourself and celebrate with a nice cold beer. The problem as humans is that we are never satisfied. As Maslow described, humans are primed to achieve and are only ever truly satisfied once we have achieved the impossible. And if we ever get to reach that in our lifetime, will we ever be satisfied?
Some people are truly happy with their accomplishments and sit back and relax. We get comfortable. The problem is that if we don’t continue to push ourselves and develop, we’ll be behind our colleagues and behind our competitors then life as we know it isn’t as straight forward as it first seems.
Continuing professional development is essential because it gives us a better chance to fulfil our potential to remain competent in our professions and is a continuing process during our lives.
The best outcome of well planned continuing professional development is that is satisfies your basic needs, improves your personal life, improves your career, increases your earning potential, helps you to develop relationships, increases your respect and self-esteem and allows you to the best you can be.
Well thought and constructed CPD is essential as it delivers benefits to you, your family, your profession and the public.
- CPD ensures your capabilities keep pace with the current standards of others in the same field.
- CPD ensures that you maintain and enhance the knowledge and skills you need to deliver a professional service to your customers, clients and the community.
- CPD ensures that you and your knowledge stay relevant and up to date. You are more aware of the changing trends and directions in your profession. The pace of change is probably faster than it’s ever been – and this is a feature of the new normal that we live and work in. If you stand still you will get left behind, as the currency of your knowledge and skills becomes out-dated.
- CPD helps you continue to make a meaningful contribution to your team. You become more effective in the workplace. This assists you to advance in your career and move into new positions where you can lead, manage, influence, coach and mentor others.
- CPD helps you to stay interested and interesting. Experience is a great teacher, but it does mean that we tend to do what we have done before. Focused CPD opens you up to new possibilities, new knowledge and new skill areas.
- CPD can deliver a deeper understanding of what it means to be a professional, along with a greater appreciation of the implications and impacts of your work.
- CPD helps advance the body of knowledge and technology within your profession.
- CPD can lead to increased public confidence in individual professionals and their profession as a whole.
- Depending on the profession – CPD contributes to improved protection and quality of life, the environment, sustainability, property and the economy. This particularly applies to high risk areas, or specialised practice areas which often prove impractical to monitor on a case by case basis.
The importance of continuing professional development should not be underestimated – it is a career-long obligation for practising professionals.
CPD is often mandated by professional organisations, our employers, our customers and required by codes of conduct. But CPD should be engaging and fun too. Too often we find courses that do not fit in with our lives. Sometimes we can walk out of training and ask the question ‘did we actually learn anything from this?’. Have you absorbed the skills necessary skills and will you be able to apply them in your workplace? We often find that courses do not fit in with our schedules or are too costly to participate. Hassocks Academy have developed a range of courses (over 200) that are all accessible through your mobile phone to learn on the go. This is amazing when we consider how many hours we waste each day browsing on our phones just to occupy us. What if we could apply 15 minutes a day to learn a new skill which will help us meet our individual needs and can help us get that edge at work? How much more will we get from this as opposed to watching cute cat videos on Youtube? But CPD costs a lot of money. We strongly disagree. By utilising the internet, we can offer over 200 CPD courses for only £99. This gives you the flexibility to try many courses and gives you access to move onto different courses as your career develops. Our online courses for continuing professional development, written by professionals for professionals and involving thoughtful online interaction with your peers, go a long way towards resolving these issues. Try our online courses on project management, finance, sales and marketing, supervisor skills, human resources, risk management, advanced Microsoft Office skills, Excel is fun right? Or maybe you have been thinking about starting your own business or becoming freelance and don’t know where to start. Want to impart your knowledge on others and feel teaching is a good move for you then we have you covered. And if you want to test the waters before you take your first step, you can try our range of free courses or you can access all the courses upfront and cancel within the trial period should you not wish to improve yourself. Win win. Every week, we offer one of our courses free of charge for that week and by signing up to our email newsletter you will be notified about new offers and new courses.